How To Convert Every Website Visitor Into A Customer For Vacation Rentals?
A perfect strategy and a regular planning provide a better business, especially to vacation rentals during seasons.
Therefore, we need to create a complete strategy and planning for upcoming seasons and vacations so that we can focus on the customers as well as our business.
It is a process of vacation rental business, it always increases your progress, sales and leads. Such process and progress always boost our confidence. Here, I am going to mention some significant titles for the vacation rental websites.
Let’s check properly if you are into this list or not.
Have A Modern Website Design And Mobile-Friendly Website Design –
Presently, in the 21st century, people focus on designs and lookout. So, we need to present our website with such beautiful designs so that it could attract the customers.
Your first priority should be to create a mobile-friendly website which is the most important asset of your vacation rental business.
In another word, we should use a responsive and dynamic website because Customers can open your website in any device like desktop, tablet, mobile devices etc. If your website is not responsive then the content will overflow on each other and show inaccurately on every device.
There are many vacation rental options like Lodgify, Squarespace, Wix, WordPress etc, etc.
But the original experience you can go with Lodgify with minimum budget. If you have a good budget for your business and website then I will always prefer a WordPress website for vacation rental.
Translate Your Website Into Different Languages –
A confusion always stays that into how many languages you should translate your website?
I will recommend you 3 categories of languages. In the first category, you can use the top 3 languages which are English, Russian and Chinese. The second category is of the top 5 languages which include English, Spanish, Russian, French and Chinese and the third category includes top 7 languages that are English, Spanish, Russian, Portuguese, Chinese, Japanese and Arabic.
You should use google translator always as it is the #1 language translating tool on the internet.
Besides Google, I suggest you to also use other translators, and then compare the translations of Google to the translations of other translators. If both translations are similar then do it live on the website, otherwise try to change some adverbs, models, words and punctuations in your sentence or hire an expert to do it.
High Definition Pictures Of Your Property –
See the below picture, and tell me what comes in your mind?
I’m sure you are thinking that WOW! it’s a beautiful, HQ and accurate picture.
Moreover, a dull and inaccurate picture quality can decrease the chances to attract the customers which directly affects your sales revenue.
So, always capture minimum 4k high quality and high definition pictures. it will increase and boost your bookings and sales.
One more thing I will suggest, that always Capture the accurate pictures in the landscape mode because it covers the maximum area of property or a particular place and it also looks fine on the website.
360 Virtual Tour Or A Video Of Your Property –
Google will enable your chance to increase and show your visibility on local searches, which are always important.
Google uses many behavioural signals to check what searches can show the better view and we always know that a 360 virtual is fit for it.
It makes your website more interactive for visitors.
If a 360 virtual video is not in your budget then a High-quality video will be very helpful for your website.
As per the quality purpose, I will recommend you to use both 360 virtual and a video for your property.
Rather than pictures, the videos and 360 virtuals can easily show the property interiors to the visitors.
Offer Competitive Prices For Every Night Stay –
Today, there is high competition in business.
If you have multiple properties on your website and your competitor has a single property, in that case, it is possible that your competitor can get more bookings by just decreasing the prices.
Every customer, who is going for vacations will always prefer top quality vacation rentals in minimum prices or we can say competitive prices.
That’s why first you should analyze your local competitors and check what prices and quality they are using.
After a complete analysis finalize the best prices for your every night stay.
Should Be Many Communication Sources –
Communication should be very effective.
I always focus on this point that, proper communication helps to build a good relationship between customers and the business owners or service providers. Always use as much communication sources as possible.
Let me tell you what are the top options to increase the leads.
There are many messengers and chat apps which can increase your sales.
Integrate a Location tracker Chat Box with every page tracking solution on your website.
Integrate ‘Facebook Messenger’ on your website.
Integrate ‘WhatsApp Business’ on your website.
With these apps also integrate the apps which is most popular in your country.
Should Be The Best Nearby Tourists Places On The Website –
If customers are coming for the first time in your city then they would like to visit the most beautiful and the top tourist places. Therefore, you need to provide information about such places so that your visitors may attract to your property and place.
You should design and create multiple pages for Tourists Attraction, Parks(Theme or National Park), Beaches, Malls, Temples & Church, Romantic Space or Honeymoon Places.
Offer More Amenities –
Amenities are the most successful asset for every rental stays, villas and condo. it plays an important role in offering the best living rentals. It increases the chance to get leads and bookings.
Always try to offer more amenities to the customers so that they can feel comfortable like their Home.
Offer A Free Night –
It is a magic point for all your marketing tactics. Plan something new and different for vacation rentals like this one.
Plan for offering a free night Like Book 5 Night and Get 1 Night Free Stay, Book Property or condo for 3 nights and get the 3rd night free, One Night Free Offer.
Run Promotion Offers And Activities –
Always focus on the Customer Management system. Customer mostly seeks discounts so create some discounts for them.
Research some competitors and find their discount options, what discounts they are running and what maximum discounts you can give to your customers.
Offering free night stay is also the part of promotional offers. Also, do some social and sports activities.
Offer Free Gifts –
It is a very new tactic for Every Vacation Rental. Make some apparels, hats, bags which have printed website name and logo of your vacation rental property and give them to the customers as a free gift.
It will surely increase your sales and visitors.
There are also many options for increasing sales.
Do you have any queries or questions for any point or for your business?
I am here to help you guys, Comment me below all your queries.